Hi, I’m Fede!

Turning ideas into seamless digital experiences

With 10+ years of experience as a Product Designer, I blend strategy, simplicity, and a touch of gamification to craft products that are fun, functional, and unforgettable.

Designing with Purpose

Blending product design expertise with a love for gaming, I design interfaces that are intuitive, dynamic, and enjoyable.

The Six Steps

My design process follows six clear steps, starting with a deep understanding of users and their needs. Through research, data analysis, and stakeholder feedback, I ensure the final product aligns with the expectations of its audience.

01. Strategy

To build a strong foundation, I define objectives, research the market, study trends, and align success metrics.

02. Wireframing

Before detailing specifics, I’ll build a prototype to test concepts and ensure the content aligns with strategic objectives.

03. Usability Tests

By gathering feedback on the low-fidelity prototype and spotting errors, I can iterate, define use cases, test, and refine it.

04. Design System

A solid design system ensures focus and consistency across products, designers, developers, and teams.

05. High Fidelity Prototype

At this stage, I create an interactive prototype mirroring the final product’s functionality, interactions, and details.

06. Handoff

Deliverables include an interactive Figma prototype, UI design system, high-fidelity prototype, and a flow video.

10+ years of experience in graphic & web design.

While my current focus is on digital product design, my journey began over a decade ago in graphic and web design. From brand identities to responsive websites, I’ve worked across a wide range of visual projects that shaped my eye for detail, aesthetics, and storytelling. This background gives me a holistic approach to design, where every interface is not only functional but visually compelling.

Brands I've worked with

Frequently Asked Questions

A few things you might want to know before we work together.

A Product Designer shapes digital products from idea to execution. This includes user research, wireframing, prototyping, visual design, and collaborating with developers to ensure the final product is both functional and user-friendly.

I mainly use Figma for UI/UX design, prototyping, and collaboration. I also use tools like Notion (for documentation), Adobe Suite (for visuals).

I work on both. I believe great design starts with a clear understanding of the problem. I collaborate with stakeholders and product teams to define goals, user flows, and roadmaps—long before any pixels are pushed.

Yes — I’ve spent over 10 years working in the iGaming industry, designing experiences for casino, sportsbook, and gamified platforms. This deep domain knowledge helps me move fast, avoid common UX pitfalls, and design with a strong sense of compliance and user behavior.

Absolutely. I’ve worked closely with cross-functional teams in agile environments. Whether it’s integrating design into an existing product or starting from scratch, collaboration is part of my everyday workflow.

Both. A good design isn’t just about aesthetics—it has to work well. I always start with the user’s needs, define the right flows, and then design an interface that enhances the overall experience.

Yes, I’m open to both. I enjoy partnering with startups, agencies, or tech teams—whether for short design sprints or long-term projects. What matters most is working on something with purpose and impact.

Absolutely. I can create Design Systems from scratch—defining foundations, components, and documentation—or jump into existing systems to improve, scale, or maintain them. Whether you’re starting fresh or need support evolving what you already have, I can help bring clarity and consistency to your product.