Betbeto

This project involved designing a comprehensive online gaming platform that combines Sportsbook, Casino, Live Casino, and Virtual Games, tailored specifically for the Kenyan market. The goal was to deliver a seamless, engaging, and trustworthy betting experience that aligns with local user preferences and mobile usage habits.

Date

2021

Role

Product Designer

Client

Sorex

I designed the user experience and interface of the platform, focusing on creating a clear and engaging environment for players. From the main layout and navigation to the sports betting pages, every element was crafted to make browsing, selecting odds, and placing bets fast and intuitive. I developed a bold visual identity using strong contrasts, clean typography, and a vibrant color palette that reflects the brand’s energy. Promotional sections, top offers, and dynamic modules like the bet slip and top winnings were integrated to enhance usability and highlight key interactions across all product categories — Sportsbook, Casino, Live Casino, and Virtual Games.

The final design combines a dark, modern interface with bright accent colors (yellow and green) to emphasize key actions and betting odds.
A modular layout ensures scalability across different product categories (Sports, Casino, Virtuals), while dynamic panels like Top Winnings and Bet Slip enhance engagement and usability.
The result is a user-friendly and visually consistent platform that reflects the energy and excitement of the Kenyan gaming market.