My role in the Lucky Duck project covered the full design process, from conceptualization to delivery. I started by analyzing existing crash games on the market to identify pain points and opportunities for differentiation. From there, I designed a unique concept built around a character-driven narrative, using the duck as both a playful mascot and a functional part of the gameplay.
On the UI/UX side, I focused on creating a balance between entertainment and clarity. Crash games require quick decision-making, so the interface had to be intuitive, with multipliers and cashout options always visible and easy to access. I developed clear visual hierarchies, smooth transitions, and a layout that reduces cognitive load while maintaining excitement.
For the visual design, I crafted a distinctive style that blends humor with tension. The duck’s animations — from confident leaps to comical defeats — add personality and emotional engagement, encouraging players to continue playing. The art direction uses bold colors, playful shapes, and responsive feedback to make every action feel rewarding.
Additionally, I worked on the Provably Fair Settings integration, designing a dedicated area where players can easily verify the fairness of each round. This was crucial to building trust, as transparency is a key factor in iGaming experiences.
Finally, I collaborated closely with developers to ensure smooth implementation of all visual assets, responsive design for multiple devices, and overall consistency between concept, UI/UX, and final product.
