Slotland

Slotland is a comprehensive iGaming platform offering Casino, Live Casino, and Sportsbook experiences. The objective was to design a modern, competitive product capable of standing out in a market dominated by established operators, while improving usability, onboarding, and player retention.

Date

2020

Role

Product Designer

Client

Slotland

I worked on redesigning the entire platform experience — from defining a cohesive visual identity to structuring scalable design systems across multiple verticals. The process involved aligning user flows for Casino, Live Casino, and Sportsbook to ensure consistency, while modernizing the overall interface for both desktop and mobile.

The result is a unified and scalable iGaming ecosystem with a strong, recognizable identity. The mobile interface was optimized for intuitive navigation and simplified interactions, delivering a seamless experience without sacrificing visual quality. The redesigned platform now offers a fluid, engaging journey that matches — and in some aspects exceeds — the UX standards of leading industry players.