Slotland
Redesigning a casino, live casino and sportsbook platform to compete with the biggest operators.
Context
Slotland is an iGaming platform with Casino, Live Casino and Sportsbook. The goal was a modern, competitive product able to stand out in a market dominated by established operators, with better usability, onboarding and retention.
Challenge
Three verticals had grown apart, each with its own flows and look. Players had to relearn the platform when switching products, and the interface no longer matched the standards of leading competitors.
My role
I redesigned the entire experience: a cohesive visual identity, aligned user flows for Casino, Live Casino and Sportsbook, and a scalable design system for desktop and mobile.
Key decisions
One ecosystem
Casino, Live and Sportsbook share navigation, components and patterns, so moving between them feels like one product.
A design system to scale
A shared component library keeps every vertical consistent and makes new features faster to design and build.
Mobile simplified
The mobile interface was rethought for thumb navigation and simpler interactions, without sacrificing visual quality.
A recognisable identity
A stronger visual identity gives Slotland a voice of its own among operators that all look alike.
Outcome
A unified, scalable iGaming ecosystem with a recognisable identity and a fluid journey that matches, and in places exceeds, the UX standards of the leading operators.
- Full platform redesign
- Design system across three verticals
- Desktop and mobile UI
